The Blueprint for Viral Success
In early 2014, Dong Nguyen, a Vietnamese developer, watched his simple game explode from obscurity to 50 million downloads in weeks.
Flappy Bird earned $50,000 per day from ads alone. Nguyen famously removed the game from stores because the attention became overwhelming.
The secret? Frustration + Simplicity + Shareability. Players couldn't stop trying to beat their high score, and they couldn't stop telling their friends.